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2.2 – What is SEM

11.1 - Publicity

‘Dune: Part Two’ Ignites to $97 Million at International Box Office for Huge $178 Million Global Start

“Dune: Part Two” is turbocharging the international box office. Director Denis Villeneuve’s otherworldly sequel has generated $97 million from 71 overseas markets, bringing its global tally to a promising $178.5 million.  Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 1 year03/09/2024 ago
2.2 - What is SEM

Major League Soccer Unveils the “Our Soccer is Calling” Campaign

Major League Soccer today unveiled the “Our Soccer is Calling” brand campaign for the 2024 MLS season. This year’s campaign celebrates the stars, the fans and the communities that makes MLS unique and unlike any other sports league. Click here to read the story at mlssoccer.com. Discussion Questions:

By Chris Lindauer, 1 year02/24/2024 ago
11.1 - Publicity

‘Suicide Squad: Kill The Justice League’ Marketing Has Been A Disaster From The Start

Suicide Squad: Kill the Justice League is out in just a few more weeks, but yesterday created a stir where a bunch of journalists and influencers released their impressions of a few hours of gameplay. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 1 year01/14/2024 ago
2.1 - Sports & Entertainment Industry

How the NHL’s first Winter Classic overcame many hurdles

Sidney Crosby still remembers walking through the tunnel at Ralph Wilson Stadium over 15 years ago, experiencing what Buffalo Bills players experienced every home game. He still remembers the snow floating down on the temporary rink constructed on the field, where the Pittsburgh Penguins defeated the Buffalo Sabres on New Read more…

By Chris Lindauer, 1 year12/30/2023 ago
2.2 - What is SEM

The NBA has ‘hideous’ new courts. People are tuning in to watch

From the Chicago Bulls’ bright red courts to the New Orleans Pelicans’ purple and neon green scheme, bold — and highly polarizing — basketball court designs are helping the NBA draw viewers for its first-ever regular season tournament. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
11.3 - Social Issues in SEM

Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

Hellmann’s will return to the Super Bowl for the fourth consecutive year with another spot centered on its program combating food waste, according to news shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
10.1 - Fan Experience

How Jaguars’ ‘Duuuval’ rally chant captured Jacksonville

D’Ernest Johnson was pretty sure the Jacksonville Jaguars fans were booing. The running back didn’t understand why because the game between his team, the Cleveland Browns, and the Jaguars in 2020 at EverBank Field was tight. Plus, the “booing” was happening during breaks in play, and that didn’t make sense, either. Click here to Read more…

By Chris Lindauer, 1 year12/09/2023 ago
11.1 - Functions of Communications

Chipotle Renamed a Kansas City Location to Reference Travis Kelce’s Old Tweets

Travis Kelce’s spelling mistakes over 10 years ago are inspiring a change to a Chipotle restaurant. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year11/25/2023 ago
2.2 - What is SEM

Warner Bros. Announces New ‘Wonka’ Merch

Warner Bros. Discovery Global Consumer Products is unveiling a new collection of merchandise to celebrate the release of Warner Bros. Pictures’ big-screen holiday film, “Wonka,” arriving in theaters and in IMAX internationally Dec. 6  and in North America Dec. 15. Click here to read the story at licenseglobal.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
2.2 - Fandom

The business of Dolly Parton

Country music legend Dolly Parton dropped her first rock album today, featuring nine original songs, 21 covers, and collabs with Paul McCartney, Lizzo, Joan Jett, and others. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 2 years11/18/2023 ago

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