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3.1 – Broadcast Rights & Ratings

2.6 - Advertising

NHL Eyes 5 Nights of an Empty Ratings Net as NBA Takes Breather

With the NHL Stanley Cup playoffs deliveries already at a record high, the league now has a rare chance to own the sports media landscape for the next five nights. Click here to read the story at sportico.com. Discussion Questions:

By Chris Lindauer, 12 months06/01/2024 ago
2.6 - Advertising

Disney, Fox and WBD Unveil Name of Sports-Streaming Venture: Venu Sports

The joint venture of Disney/ESPN, Fox Corp. and Warner Bros. Discovery to package together a sports streaming bundle has a name — Venu Sports. Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 12 months05/25/2024 ago
2.2 - Fandom

Caitlin Clark’s WNBA Debut to Stream on Disney+

Live sports are coming to Disney+ sooner than you might think. Click here to read the story at hollywoodreporter.com. Discussion Questions:

By Chris Lindauer, 1 year05/12/2024 ago
3.1 - Broadcast Rights & Ratings

MLB hopes to launch in-market streaming service in 2025

Major League Baseball (MLB) wants to launch a new direct-to-consumer (DTC) streaming service that would offer local live broadcasts for at least half of teams in time for the 2025 season. Click here to read the story at sportspromedia.com. Discussion Questions:

By Chris Lindauer, 1 year03/24/2024 ago
11.3 - Social Issues in SEM

‘It’s a treasure’: Inside the battle for the soul of the NCAA tournament

The NCAA is dealing with a flurry of court cases, labor board decisions and congressional apathy. And as college sports teeters on the precipice of significant change, there’s concern the NCAA’s hallmark event will change with it. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 1 year03/24/2024 ago
1.5 - Market Segmentation

Jake Paul to Fight Mike Tyson in Live Netflix Boxing Event

Jake Paul is set to fight former heavyweight champion Mike Tyson in a boxing match that will be livestreamed on Netflix. Click here to read the story at sports.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year03/09/2024 ago
3.1 - Broadcast Rights & Ratings

Why Apple is using its marketing muscle to hype new Major League Soccer season

It’s fitting that the 2024 Major League Soccer (MLS) season will kick off on February 21 with a game featuring Lionel Messi and Inter Miami. The (arguably) greatest player of all time and his pink-clad teammates face Real Salt Lake to start the second full season of MLS’ 10-year, $2.5 Read more…

By Chris Lindauer, 1 year02/24/2024 ago
1.3 - Marketing Mix

10 questions about the new ESPN/Fox/TNT sports streaming service

Sports fans greeted Tuesday’s news that Fox, ESPN and Warner Bros. Discovery will form a new, unified streaming entity with a mixture of hope and resignation. Click here to read the story at sports.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year02/09/2024 ago
1.4 - Target Markets

Why Oreo is returning to the Super Bowl after more than a decade

Milk’s favorite cookie is back for America’s favorite sport. After an 11-year hiatus, Oreo will once again advertise in this year’s Super Bowl. Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year02/04/2024 ago
11.1 - Publicity

Peacock was a big winner with its streaming NFL Playoff game, defying social media backlash

All eyes were on Peacock on Saturday night — even if social media wasn’t happy about it. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago

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