Competitive Edge - Sports & Entertainment Marketing News

Peacock was a big winner with its streaming NFL Playoff game, defying social media backlash


All eyes were on Peacock on Saturday night — even if social media wasn’t happy about it.

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Discussion Questions:

  1. What was unique about the Peacock broadcast of the Chiefs and Bills playoff game?
  2. Why would the NFL want to provide exclusive streaming rights to a playoff game?
  3. Why were fans unhappy?
  4. What is publicity?
  5. What is the difference between negative and positive publicity?
  6. What kind of publicity did the decision to broadcast a NFL playoff game exclusively on a streaming platform generate for both the NFL and Peacock?
  7. How did social media help to fuel that publicity?
  8. In the end, the game shattered streaming records. In the opinion, did the backlash matter? Why or why not?
  9. What do you think this means for the future of streaming of sporting events?
  10. How might that represent a new industry trend? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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