2.4 - Reaching Consumers
A New Sports League Is Coming To ESPN In January 2025
When January 2025 rolls around there will be a new sport making its debut on ESPN. Click here to read the story at thespun.com. Discussion Questions:
11.1 - Publicity
Universal Orlando Resort Teases ‘How to Train Your Dragon’ World
Universal Orlando Resort has unveiled details about the new How to Train Your Dragon — Isle of Berk land. The new land is one of the five worlds featured at the all-new Universal Epic Universe theme park opening in 2025. Click here to read the story at hollywoodreporter.com. Discussion Questions:
2.1 - Sports & Entertainment Industry
The NFL is going down a bad road with its Christmas games on a Wednesday
For almost 100 years, the one thing the NFL didn’t try to mess with was Christmas. Click here to read the story at sports.yahoo.com. Discussion Questions:
5.1 - Competition
Nike’s latest sponsorship deal is a low blow for hometown brand
Competition always brings about some unique moves from participants — but there are always some moves that hit a little closer to home. Click here to read the story at thestreet.com. Discussion Questions:
2.1 - Sports & Entertainment Industry
National Rugby League: Everything to know ahead of Las Vegas showcase
As Australia’s National Rugby League prepares to bring its rugged brand of physicality to American soil this coming weekend, the biggest challenge it faces is the most obvious. Click here to read the story at foxsports.com. Discussion Questions:
1.3 - Marketing Mix
10 questions about the new ESPN/Fox/TNT sports streaming service
Sports fans greeted Tuesday’s news that Fox, ESPN and Warner Bros. Discovery will form a new, unified streaming entity with a mixture of hope and resignation. Click here to read the story at sports.yahoo.com. Discussion Questions:
11.1 - Publicity
Phil Mickelson: Signing Jon Rahm ‘a bridge’ between PGA-LIV
Phil Mickelson sees a positive future between players from the PGA Tour and members of LIV Golf in the wake of Rory McIlroy’s move this week to cool already declining tensions between the parties. Click here to read the story at reuters.com. Discussion Questions:
2.1 - Sports & Entertainment Industry
How the NHL’s first Winter Classic overcame many hurdles
Sidney Crosby still remembers walking through the tunnel at Ralph Wilson Stadium over 15 years ago, experiencing what Buffalo Bills players experienced every home game. He still remembers the snow floating down on the temporary rink constructed on the field, where the Pittsburgh Penguins defeated the Buffalo Sabres on New Read more…
5.1 - Competition
Nikola Jokić Signs Signature Shoe Deal With 361°
Following up on a NBA Championship run earlier this summer, two-time league MVP Nikola Jokić couldn’t have asked for better timing to be a sneaker free agent. As interest from several brands throughout the industry unfolded throughout the fall, “The Joker” now has his new brand partner in place, signing Read more…
2.3 - The SEM Product
Jon Rahm planning to bolt PGA Tour for LIV Golf in potential $600 million coup
The whispers in the golf world are becoming a shocking reality. Jon Rahm is leaving the PGA Tour for LIV Golf this week, the Wall Street Journal reported Thursday. Click here to read the story at nypost.com. Discussion Questions: