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9.1 – Ticket Sales

1.4 - Target Markets

Why brands like Nascar are taking alternative approaches when working with college athletes

Marketers and advertisers are increasingly concentrating their efforts on college athletes following the name, image and likeness (NIL) policy change in 2021. The strategies — which vary by brand, but often have them appear in digital ads — are often a way to get in front Gen Z and sports Read more…

By Chris Lindauer, 2 years11/05/2023 ago
1.4 - Target Markets

Here is the full lineup of Milwaukee Bucks theme nights, including Halloween, Pride Night, Noche Latina, and Bango’s Birthday

Everybody loves a themed party, especially while watching the Milwaukee Bucks. The Bucks open the season in about two weeks and announced Wednesday its lineup of theme night promotions for the 2023-2024 regular season. Click here to read the story at jsonline.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
7.4 - Customer Service

Penguins hand-deliver season tickets, continuing tradition

Sidney Crosby and more than a dozen Penguins players hand-delivered season tickets to fans on Monday, continuing a tradition that began in 2007. Click here to read the story at cbsnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
2.2 - Fandom

Giants, A’s fans implore club to ‘Stay in Oakland!’

Wearing Oakland green and gold and Giants orange and black, thousands of fans from both sides of the bay stood together to protest the Athletics’ planned move to Las Vegas during San Francisco’s 2-1 victory Tuesday night. Click here to read the story at espn.com. Discussion Questions:

By Chris Lindauer, 2 years07/29/2023 ago
10.1 - Fan Experience

Coors Field debuts palm-based age verification from Amazon

The home field of the Colorado Rockies baseball team is the first venue to leverage Amazon One frictionless payment to streamline alcoholic beverage purchases. Click here to read the story at chainstoreage.com. Discussion Questions:

By Chris Lindauer, 2 years05/28/2023 ago
7.1 - Understanding Sales

Broncos survey season-ticket holders about new stadium preferences, location

Since the Walton-Penner group took ownership of the Broncos last August, one question has hung over the franchise: Will a new stadium be built? And where? Click here to read the story at denver7.com. Discussion Questions:

By Chris Lindauer, 2 years05/27/2023 ago
11.1 - Functions of Communications

Wembanyama gives Spurs immediate boost in interest, ticket sales, merch and more

The Spurs’ ticket staff had a watch party for the NBA Draft Lottery in the bowels of the AT&T Center on Tuesday night. Click here to read the story at kens5.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
1.6 - Positioning

How the Bandits became a local staple with ‘world-class entertainment at a minor league price’

Western New York is a hotbed for lacrosse, and the Buffalo Bandits can take credit for having a hand in that. Click here to read the story at buffalonews.com. Discussion Questions:

By Chris Lindauer, 2 years05/13/2023 ago
2.2 - Fandom

Iowa Pauses WBB Season Ticket Sales for 2023–24 After Title Game Run

After a historic run to the women’s national championship game, the University of Iowa’s athletic department has paused ticket sales for next season after soaring demand, according to a report from Chad Leistikow of the Des Moines Register. Click here to read the story at si.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
3.2 - Entertainment Biz Fundamentals

Box Office: ‘Guardians of the Galaxy 3’ Kicks Off Summer Movie Season With $114 Million Debut

“Guardians of the Galaxy Vol. 3,” the conclusion to Marvel’s trilogy about an extraterrestrial crew of misfits, kicked off with $114 million in its domestic box office debut.  Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago

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