Competitive Edge - Sports & Entertainment Marketing News

Coors Field debuts palm-based age verification from Amazon


The home field of the Colorado Rockies baseball team is the first venue to leverage Amazon One frictionless payment to streamline alcoholic beverage purchases.

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Discussion Questions:

  1. What is fan experience?
  2. When does the fan experience begin?
  3. Why is fan experience important on game days?
  4. How might fan experience impact ticket sales?
  5. What factors might influence the fan experience at a Major League Baseball ballpark?
  6. What is palm-based age verification?
  7. How might that represent an example of how technology impacts the sports and entertainment product?
  8. Why would the Rockies want to implement the technology?
  9. How might Amazon benefit from the technology?
  10. Could the technology be used in any other capacity at sports and entertainment venues?
  11. What does it mean to proactively control the environment from a fan experience perspective?
  12. How might this news story represent an example of that?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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