Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Popular northeastern coffee and doughnut brand Dunkin’ is stepping into the realm of esports today with a sponsorship involving Twitch Rivals. The sponsorship will begin today with a three-day VALORANT competition that starts at 5pm CT. The eight-team, round-robin competition will include a $50,000 prize pool. Click here to read the story Read more…
TikTok has jumped into the ring with the UFC in a multi-year partnership to carry live, weekly short-form programming. This is the first time that TikTok has collaborated with a sports body ‘to create a position/resource dedicated to creating TikTok content,’ suggesting that sport could play a major role in Read more…
By the time the Australian Open hits the second week, it would be a big upset if there are any American men left to compete with the likes of Novak Djokovic and Rafael Nadal. Nearly two decades after Andy Roddick’s U.S. Open win, our country’s Grand Slam drought has become Read more…
Baseball fans, get ready to cheer on the Spartanburgers. No, not the Spartanburg Spartanburgers. Just the one name: The Spartanburgers. Click here to read the story at goupstate.com. Discussion Questions: What is branding? What is brand loyalty? What is fan engagement? What is publicity? How might hosting a “name the Read more…
Charlotte FC was awarded Major League Soccer’s 28th club in late 2019. But late last month, the franchise became the first to sell personal seat licenses (exclusive ownership rights for a specific location that can be passed down or transferred) as a prerequisite for purchasing season tickets. Fans who wish sit in Read more…
For many NHL players, their earliest hockey memories involve skating through the open air over a frozen pond or lake, freshly fallen snow on the ground. No lines, no whistles. Just nature. Click here to read the story at usatoday.com. Discussion Questions: What is event management? What is event management? Read more…
A NASCAR race team works best when all the cogs in the engine, so to speak, are working seamlessly together, forming a cohesive bond for the good of the whole to get the job done. Fictional or not, the Bobby Spencer Racing team crew, comprised of a diverse cast of Read more…
Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to Read more…
Major League Baseball teams did everything they could to keep promo giveaways in place for fans last year, but there’s still an enormous stockpile of unused bobbleheads and other promos waiting for their time to shine/bobble. Right now, a lot of them (actually, about four million of them) are in Read more…
The minute the Tampa Bay Buccaneers won Super Bowl 55, Roberto Torres went to work. The owner of Tampa clothing outfitter Black and Denim was licensed to sell official Bucs and NFL merchandise at his stores in Tampa International Airport, including the same T-shirts Tom Brady and the team wore Read more…