Competitive Edge - Sports & Entertainment Marketing News

Nike Partners with the NFL to Grow Girls Flag Football in the U.S.


Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics.

This multi-year initiative will provide a one-time donation of up to $100,000 in product to state athletic associations that offer girls flag football as a high school sport or demonstrate progress by way of a pilot program beginning in 2021.

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Discussion Questions:

  1. What is market segmentation?
  2. How might this story provide an example of market segmentation?
  3. What is a target market?
  4. Why do you think Nike and the NFL partnered for this program?
  5. Who do you think they are targeting with this program?
  6. Why do you think it is important to both the NFL and Nike to find ways to increase the number of female athletes playing the sport of football? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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