Competitive Edge - Sports & Entertainment Marketing News

Netflix’s ‘The Crew’ flourishes with NASCAR authenticity


A NASCAR race team works best when all the cogs in the engine, so to speak, are working seamlessly together, forming a cohesive bond for the good of the whole to get the job done.

Fictional or not, the Bobby Spencer Racing team crew, comprised of a diverse cast of characters portrayed by a multi-faceted group of actors in Netflix’s The Crew (debuts Feb. 15) learned just that – and so much more about NASCAR.

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Discussion Questions:

  1. What is publicity?
  2. How might the new Netflix series help to generate publicity for NASCAR?
  3. Why do you think Netflix chose to debut the new series the day after the Daytona 500?
  4. Why do you think the Netflix chose to create a comedy series with a NASCAR backdrop?
  5. What is cross promotion?
  6. Based on information from this story, how might Netflix and NASCAR both benefit from any cross promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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