Competitive Edge - Sports & Entertainment Marketing News

Buccaneers’ Super Bowl win fills sails of Tampa Bay businesses


The minute the Tampa Bay Buccaneers won Super Bowl 55, Roberto Torres went to work.

The owner of Tampa clothing outfitter Black and Denim was licensed to sell official Bucs and NFL merchandise at his stores in Tampa International Airport, including the same T-shirts Tom Brady and the team wore on the field during the celebration.

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Discussion Questions:

  1. What is economic impact?
  2. How do major events like the Super Bowl impact the economies of host cities?
  3. What is the difference between direct spending and indirect spending as it relates to economic impact?
  4. According to information from this story, how did local businesses benefit from Tampa hosting the Super Bowl this year?
  5. How do you think COVID-19 influenced the impact on Tampa area businesses this year?
  6. What types of businesses typically benefit most when cities host major events?
  7. What is an economic impact study?
  8. Who typically conducts economic impact studies?
  9. Do you think an economic impact study will be conducted surrounding this year’s Super Bowl for the city of Tampa? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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