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Brands

Brands

Emergency Pizza and loyalty drove Domino’s sales last quarter

People really needed some emergency pizzas last year. Domino’s on Monday said its same-store sales in the U.S. rose 2.8% in the fourth quarter, largely because customers ordered its pizzas more often. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago
Advertising

Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging

Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. Click here to read the story at adweek.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Advertising

Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business

Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Branding

J. Crew, Mytheresa and e.l.f. brands launch Apple Vision Pro apps

Fashion, luxury and cosmetics brands are among the 600 apps headed to the Apple Vision Pro. Click here to read the story at venturebeat.com. Discussion Questions:

By Chris Lindauer, 1 year02/17/2024 ago
Brands

Pizza Hut Will Deliver ‘Goodbye Pies’ with a Break-Up Message for Valentine’s Day

It’s over, but at least you have pizza. Starting Feb. 6, customers can order “Goodbye Pies” from Pizza Hut to be delivered to your soon-to-be ex. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year02/09/2024 ago
Brands

Apple’s $3,500 mixed-reality headset is being pitched as a ‘superpower’ for doctors and teachers

Apple, which is poised to launch its Vision Pro mixed-reality headset on Feb. 2, is already envisioning future workplace applications for the device, including using it for surgery, aircraft repair and teaching students.  Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
Branding

A Chuck E. Cheese Game Show Is Coming Soon Featuring ‘Supersized’ Arcade Games Like ‘the Human Claw’

Chuck E. Cheese is the place where a kid could be a kid — but the show inspired by the iconic play center is all for adults. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
Brands

Burt’s Bees Collab With Hidden Valley Ranch Is What No One Asked For

Some food and beauty collabs are so perfect together, you wonder why it took so long for someone to think it up. Click here to read the story at mashed.com. Discussion Questions:

By Chris Lindauer, 1 year01/19/2024 ago
Brands

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Branding

ChatGPT was 2023’s fastest-growing brand

Morning Consult calculates the difference between the share of consumers who were considering purchasing from a brand in October 2023 and the same share in January 2023. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 1 year01/06/2024 ago

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