Marketing Currents - Business and Marketing Current Events

Burt’s Bees Collab With Hidden Valley Ranch Is What No One Asked For


Some food and beauty collabs are so perfect together, you wonder why it took so long for someone to think it up.

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Discussion Questions:

  1. What is a brand?
  2. What kind of company is Burt’s Bees? What kind of products do they make?
  3. What is a brand collaboration?
  4. Why would two brands collaborate for a marketing effort?
  5. Why is it important for both brands in a collaborative effort to benefit?
  6. Why would Burt’s Bees collaborate with Hidden Valley Ranch?
  7. According to this story, what are the limited-edition flavors available?
  8. Why do you think they are only available for a limited time?
  9. How might that provide an example of promotion?
  10. What is an industry trend?
  11. Why do you think brand collaborations are such a popular marketing trend?
  12. This isn’t Hidden Valley Ranch’s first brand collaboration. Why do you think they continue to roll out promotions with different brand partners?
  13. Do you think the goal of this promotion is to sell flavored lip balms? Why or why not? If not, what is the goal?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.