Marketing Currents - Business and Marketing Current Events

UPS Debuts Branded Streetwear and Merchandise Collection at New York Fashion Week


UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week.

Yes, this is the same UPS known for brown uniforms and delivering packages.

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Discussion Questions:

  1. What is New York Fashion Week?
  2. What are industry trends?
  3. Why are trends important in the fashion industry?
  4. How might the NYFW event help to showcase industry trends?
  5. What are sales?
  6. Why are sales important to fashion brands?
  7. How do you think fashion week events help to propel sales in the fashion industry?
  8. Why do you think UPS is releasing an apparel and merchandise collection?
  9. Why do you think they chose to debut the collection at New York Fashion Week?
  10. What is the slogan being used by the brand as part of the launch of the collection?
  11. What message are they sending to consumers with the slogan?
  12. Where will UPS be donating proceeds from the sale of this collection?
  13. Why do you think they are donating the proceeds?
  14. What is cause marketing?
  15. Do you think this story represents an example of cause marketing? Why or why not?
  16. What is a pop up store?
  17. Why would UPS open a pop up store to sell its merchandise and apparel?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.