Marketing Currents - Business and Marketing Current Events

JCPenney teams up with Backstreet Boys for Facebook Live holiday event


JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion.

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Discussion Questions:

  1. What is seasonal marketing?
  2. Why are the holidays important to retailers like JCPenney?
  3. What is consumer engagement?
  4. What is social media marketing?
  5. How might social media marketing help to elevate levels of consumer engagement?
  6. What is event marketing?
  7. What is experiential marketing?
  8. How might this initiative from JCPenney represent an example of both event marketing and experiential marketing?
  9. Why do you think JCPenney is choosing to host a live streamed event on Facebook?
  10. Based on what you learned in this story, describe the event.
  11. What is nostalgia marketing?
  12. How might this story demonstrate an example of nostalgia marketing?
  13. What might that a nostalgia marketing campaign tied to a Facebook event tell you about the company’s target audience?
  14. What is cause marketing?
  15. Describe the cause marketing component of this marketing campaign from JCPenney.
  16. What is promotion?
  17. How might Black Friday represent an example of promotion?
  18. Why is Black Friday important to retailers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.