Marketing Currents - Business and Marketing Current Events

Panda Express® Pledges Up To $2 Million in Donations to Help Those Affected by the Hawaii Wildfires


Panda Restaurant Group, the parent company of Panda Express®, is pledging up to $2 million to the American Red Cross to provide essential care for the individuals affected by the Hawaii wildfires through the Panda Cares Foundation fundraising program and a dollar-for-dollar corporate match.

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Discussion Questions:

  1. What is publicity?
  2. Can publicity be controlled by a business or brand?
  3. Can an organization proactively work to manage publicity?
  4. What are community relations?
  5. Why are community relations important to a business or brand?
  6. What is a foundation?
  7. Why do you think businesses and brands create foundations?
  8. What do you think the Panda Cares Foundation’s goals are?
  9. Based on what you learned from this news story, describe what the Panda Cares Foundation is doing to support thos impacted by wildfires in Hawaii.
  10. How do you think businesses and brands determine which causes to support?
  11. Why would Panda Restaurant Group pledge up to $2 million to help support those impacted by the wildfires in Hawaii?
  12. What is cause marketing?
  13. Do you think this story provides an example of cause marketing? Why or why not?
  14. What else could businesses do to help support those impacted by the wildfires in Hawaii?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.