Marketing Currents - Business and Marketing Current Events

KFC Gives Money Away on Social Media


NintenKFC takes a do anything for attention approach to marketing. That has led to a lot of weird products — think fried chicken-scented lip balm and a giant Crispy Chicken Sandwich pillow — as well as a lot of unique food items. 

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Discussion Questions:

  1. The first line in this news story suggests KFC gets lots of attention with its stunts. What is stunt from a marketing perspective?
  2. Based on information from this story, what is an example of a stunt KFC has used in the past?
  3. What is publicity?
  4. How might KFC benefit from these stunts?
  5. Based on information from this story, describe KFC’s most recent stunt.
  6. What makes this stunt different from KFC’s past promotions?
  7. Why do you think KFC turned to social media for this stunt?
  8. Why do you think the brand is focused on TikTok as its social media platform of choice for this promotion?
  9. Why are hashtags important in social media marketing?
  10. What hashtag is KFC using for this promotion?
  11. What cause is KFC supporting as part of this promotion?
  12. What is cause marketing?
  13. Do you think this story represents an example of cause marketing? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.