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Consumer Behavior

Brand Loyalty

Hollister tackles cart abandonment with new payment solution

Hollister introduced Share2Pay, a payment solution that lets customers send their shopping carts to other people via SMS text, per the Wall Street Journal. Click here to read the story at insiderintelligence.com. Discussion Questions: What is consumer behavior? Why is it important for businesses and brands to understand consumer behavior? What Read more…

By Chris Lindauer, 3 years10/16/2022 ago
Competition

Did Walmart just guarantee it will be the easiest place to shop for Christmas?

Walmart is known for its low prices and the retailer seems determined to also be synonymous with convenient holiday shopping with new programs that promise to take much of the hassle of buying and returning Christmas gifts this year. Click here to read the story at retailwire.com. Discussion Questions: How Read more…

By Chris Lindauer, 3 years09/30/2022 ago
Consumer Behavior

CFPB Study Outlines Need for “Buy Now, Pay Later” Rules

The Consumer Financial Protection Bureau (CFPB) is gearing up to place the same type of stringent protections it places on credit card companies on the “Buy Now, Pay Later” (BNPL) industry, following the release of a recent study on the practice.  Click here to read the story at investopedia.com. Discussion Questions: What is BNPL? Read more…

By Chris Lindauer, 3 years09/25/2022 ago
Consumer Behavior

Can Ethereum Go Green Overnight? Why ‘The Merge’ Is Crypto’s Biggest-Ever Upgrade

Ethereum will switch to “Proof of Stake” in a move expected to reduce the blockchain’s energy use by 99.95% Click here to read the story at billboard.com. Discussion Questions: What is cryptocurrency? Who is Ethereum? What is ‘the merge’ (as described in this news story)? Why is this considered a Read more…

By Chris Lindauer, 3 years09/17/2022 ago
Brand Loyalty

Starbucks is investing in automation to halve the time it takes to make your Frappuccino

Starbucks investor day — the widely anticipated annual event that was expected to usher in a new era of leadership and give details on the company’s teased reinvention plan — started with an introduction of a new beverage and ended the morning session with the discussion of store growth. Click Read more…

By Chris Lindauer, 3 years09/17/2022 ago
Brands

Patagonia Founder Gives Away the $3 Billion Company: ‘Earth Is Now Our Only Shareholder’

Patagonia has a new owner –– Earth. Yvon Chouinard – the founder of the well-known outdoor retailer – announced via an open letter on the company’s website that he and his family have given away Patagonia to a non-profit organization and specially developed trust to help combat climate change. Patagonia is worth Read more…

By Chris Lindauer, 3 years09/17/2022 ago
Consumer Behavior

See Papa Johns new pizza bowls: Just toppings, no crust

Early in the pandemic, people couldn’t get enough pizza. Now, not so much. Papa Johns’ sales are still up, but growth is slowing. In the second quarter, sales at its North American restaurants open at least a year grew just under 1%, down from 5% in the the same period Read more…

By Chris Lindauer, 3 years08/28/2022 ago
Brands

72% Of College Students Shopped Fast Fashion In 2022; Can ThredUP Change Their Wasteful Ways

Gen Z is hooked on fast fashion, and ThredUP wants to do something about it. Enlisting the help of famous Gen Z breakout star Priah Ferguson of “Stranger Things,” the thrift giant has launched a confessional that aims to to break GenZ of its wasteful habit. Click here to read Read more…

By Chris Lindauer, 3 years08/28/2022 ago
Advertising

Velveeta is staging a comeback

In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves.  Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with Read more…

By Chris Lindauer, 3 years08/21/2022 ago
Consumer Behavior

Airbnb is rolling out ‘anti-party technology’ in the U.S. and Canada

Airbnb says it will use new methods to spot and block people who try to use the short-term rental service to throw a party. Click here to read the story at nbcnews.com. Discussion Questions: Based on information from this story, what is anti-party technology? What is the difference between a Read more…

By Chris Lindauer, 3 years08/21/2022 ago

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