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Consumer Engagement

Cause Marketing

How Selena Gomez’s Wondermind keeps growing

Selena Gomez, star of Hulu’s Only Murders in the Building and founder of Rare Beauty, has been open about her struggles with mental health throughout her career: The actress and singer has spoken about dealing with anxiety and depression, revealing in 2020 that she’d been diagnosed with bipolar disorder. Click Read more…

By Chris Lindauer, 2 years11/04/2023 ago
Advertising

Inside J.C. Penney’s holiday marketing strategy

The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Consumer Engagement

Sour Punch® Candy Asks You to Test Your Luck with a Ghostly Surprise

It’s Friday the 13th and Sour Punch® is asking fans to test their luck with a new spooky (and spicy) treat. Introducing Sour Punch® Ghost Pepper Roulette™, a new and fun interactive snacking experience that could be a trick or a treat. Click here to read the story at prnewswire.com. Read more…

By Chris Lindauer, 2 years10/21/2023 ago
Consumer Engagement

Maybelline New York Makes a Splash in Roblox: A Digital Makeup and Music Adventure

Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years10/08/2023 ago
Consumer Engagement

Walmart Dives Deeper Into Drones and Roblox

Walmart is rolling out initiatives emphasizing engagement and expanding consumer offerings, including drone delivery and developing experiences within Roblox’s virtual gaming platform. Click here to read the story at risnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago
Branding

Celebrate Cheetos 75th birthday with The Mark of Mischief

While snack fans understand that those Cheetle fingers are a badge of honor, another component of being a fan is going to be front and center. For Cheetos 75th birthday, it is time to celebrate the Mark of Mischief and Chester will be leading the event. Click here to read Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Consumer Engagement

Drive-thru mania pushes chains to rethink restaurants

The future of fast food is already here with AI already taking orders and the first “underground delivery system” on the way. Click here to read the story at axios.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Consumer Engagement

‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

The so-called “everything store” is looking to go “anywhere.” Click here to read the story at geekwire.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Advertising

These Entrepreneurs Are Putting Ads Inside Your Fortune Cookie

Ads are everywhere. Not only do they fill web pages, social networks and app screens, they’re also found on many surfaces in the real world, including on billboards, trash cans and even subway turnstiles. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Advertising

Shake Shack Sends New York City on a Virtual Truffle Hunt with Immersive OOH Campaign 

The ultimate dream for any truffle lover is to embark on a digging adventure for one of the world’s most-prized culinary delicacies. Click here to read the story at lbbonline.com. Discussion Questions:

By Chris Lindauer, 2 years04/15/2023 ago

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