Marketing Currents - Business and Marketing Current Events

Sour Punch® Candy Asks You to Test Your Luck with a Ghostly Surprise


It’s Friday the 13th and Sour Punch® is asking fans to test their luck with a new spooky (and spicy) treat. Introducing Sour Punch® Ghost Pepper Roulette™, a new and fun interactive snacking experience that could be a trick or a treat.

Click here to read the story at

Discussion Questions:

  1. What is seasonal marketing?
  2. Why is Halloween an important time of year for Sour Punch candy?
  3. How might that explain why the promotion was launched on Friday the 13th?
  4. What is engagement as it relates to marketing?
  5. This press release describes the Sour Punch® Ghost Pepper Roulette™ as a “new and fun interactive snacking experience.” What does that mean?
  6. How might an “interactive snacking experience” provide Sour Punch with an opportunity to increase engagement with the brand?
  7. Why is that important?
  8. What is social media marketing?
  9. How could Sour Punch use social way as way to increase exposure for the promotion along with boosting levels of engagement? Be prepared to share your ideas in class.
  10. This isn’t the first time Sour Punch has introduced a bizarre flavor. According to this story, what was the last time they launched a promotion similar to this?
  11. What does that tell you about the effectiveness of the last promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.