Marketing Currents - Business and Marketing Current Events
Category: Consumer Engagement

The Power and Pitfalls of Gamification

When you walk 10,000 steps in a day, your Fitbit rewards you with a jiggle and some virtual fireworks, giving you a reason to pause and smile with pride. When you practice a foreign language on Duolingo multiple days in a row, you earn a “streak” and are encouraged to

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Mashable launches shoppable virtual home featuring Walmart products

Walmart, other retailers, as well as tech companies, continue to heavily invest in seamless ways to incorporate shoppable content in different channels. Instagram recently launched “Shopping in Reels” in December, which allows users to purchase products tagged within the Reels. Click here to read the story at marketing dive.com. Discusson Questions: What

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Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

Ikea is turning decluttering into a game with a new augmented reality“escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a

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P&G’s Old Spice to open first barbershop, doubling as content studio

P&G’s plan to open a barbershop inspired by Old Spice is a way to directly engage consumers with the men’s grooming brand, while also marking a return of experiential marketing efforts that had been suspended during the pandemic’s earlier days. Many barbershops closed temporarily last year amid concerns about the transmission of

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