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Customer Experience

Brand Loyalty

Gatorade has a new loyalty program

Gatorade has launched its first-ever rewards program available exclusively through its new membership platform Gatorade iD. Consumers can now earn points on in-store and online purchases, which can be used for rewards. Click here to read the story at brand-innovators.com. Discussion Questions:

By Chris Lindauer, 12 months05/26/2024 ago
Customer Experience

Chick-fil-A opens first-ever seatless restaurant in NYC

Have a seat…or not?  Chick-fil-A is opening its first-ever takeout-only restaurant on the Upper East Side, designed to serve on-the-go New Yorkers. Click here to read the story at fox5ny.com. Discussion Questions:

By Chris Lindauer, 1 year03/16/2024 ago
Business Plan

Walmart: Drone delivery will soon be available to most DFW residents

Walmart is greatly expanding its drone delivery services in North Texas. The service is already in operation from about a dozen stores in Dallas, Plano, Frisco, and Rowlett. Click here to read the story at fox4news.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Customer Experience

Hyundai Cars Soon Available on Amazon for Online Purchase

From clothing to electronics, groceries and more, there are few things Amazon customers can’t purchase on the ecommerce company’s sprawling platform. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
Advertising

Inside J.C. Penney’s holiday marketing strategy

The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago
Customer Experience

Check into the future: Hotels are getting an upgrade

When we hear the words “futuristic hotel,” it conjures up images of valets bringing our space luggage to our rooms via hoverboard. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago
Competition

United unveils new first-class seats in nearly once-in-a-decade refresh

United Airlines on Wednesday unveiled its first new seat in nearly a decade for passengers at the front of the plane, becoming the latest carrier to upgrade its cabin as airlines battle for high-paying travelers. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Branding

How JCPenney is pivoting its brand as part of $1B company turnaround plan

The J.C. Penney Company on Thursday said it would invest more than $1 billion to improve areas like customer experience and operations, the latest turnaround bid by the embattled department store chain. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Customer Experience

Hotels Adding Fees For Common Requests That Used to Be Free

It’s true, nothing in life is free. The ease of requesting an early check-in or a late checkout is now a relic of the past for an increasing number of hotels, The Wall Street Journal reported. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
Consumer Behavior

“Going shopping” is dead

Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to Read more…

By Chris Lindauer, 2 years08/27/2023 ago

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