Marketing Currents - Business and Marketing Current Events

Hotels Adding Fees For Common Requests That Used to Be Free


It’s true, nothing in life is free.

The ease of requesting an early check-in or a late checkout is now a relic of the past for an increasing number of hotels, The Wall Street Journal reported.

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Discussion Questions:

  1. What is the marketing mix?
  2. What is price?
  3. Why is price an important component of the marketing mix for any hospitality business or brand?
  4. What is revenue?
  5. How does price impact overall revenue?
  6. Why is revenue important to a hotel business or brand?
  7. Why would a hotel charge for conveniences like early check-in?
  8. Do you think early check-in or other conveniences might be an additional cost to a hotel business or brand? Why or why not?
  9. What is customer service?
  10. Why is customer experience?
  11. Why are both concepts especially important in the hospitality industry?
  12. Do you think hotels should be charging for conveniences like early check-in? Why or why not?
  13. What are industry trends?
  14. Why do businesses monitor and analyze business trends?
  15. Do you think the trend of charging guests for conveniences will become commonplace in the hospitality industry in the near future? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.