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Distribution

Distribution

Tupperware wants to jump from grandma’s cupboard into the cool kids’ homes

Tupperware wants to be where the cool kids play.  The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. Click here to read the story at Read more…

By Chris Lindauer, 3 years11/05/2022 ago
Brands

J.C. Penney releases skincare adviser experience, AR try-on

J.C. Penney is turning to technology to help drive its revamped beauty strategy.  The department store in late 2020 announced it was planning a new beauty concept after previous partner Sephora teamed up with Kohl’s instead.  Click here to read the story at retaildive.com. Discussion Questions: What is distribution? How does distribution Read more…

By Chris Lindauer, 3 years09/25/2022 ago
Brand Loyalty

7-Eleven to Drop Prizes Every Week this Summer for Brainfreeze Season

Get ready to turn up the heat because 7-Eleven, Inc. is officially entering Brainfreeze Season – a time to hang loose, try new things, make unforgettable memories and take summer from a ten…to an ELEVEN. Click here to read the story at qsrmagazine.com. Discussion Questions: What is promotion? What is Brainfreeze Season? How might Read more…

By Chris Lindauer, 3 years06/12/2022 ago
Celebrity Endorsement

Taco Bell pulls ‘Mexican Pizza’ from the menu after supplies run out

Roughly two weeks after Taco Bell brought back Mexican Pizza to the menu — with the help of Doja Cat and Dolly Parton — fans are finding the item sold out in many restaurants across the country. Click here to read the story at nrn.com. Discussion Questions: Why do you think Taco Read more…

By Chris Lindauer, 3 years06/05/2022 ago
Brands

Target plans to open more than 250 Ulta Beauty shops in its stores this year

More Target stores will get an Ulta Beauty shop added in 2022. The retailer exclusively shared with USA TODAY Monday that it plans to open 250-plus additional small beauty shops inside its stores this year after opening 101 locations and an online store since August 2021. Click here to read the story at usatoday.com. Discussion Questions: Read more…

By Chris Lindauer, 3 years03/05/2022 ago
Brands

Girl Scout Cookie Sales Are Going Increasingly Online. Is There a Downside?

It’s Girl Scout cookie season in California, which means hundreds of thousands of girls armed with decadent treats, selling as many boxes as they can to meet their cookie quotas. Let’s face it: Most of us have a favorite Girl Scout cookie. Whether it’s Thin Mints or Trefoils, one thing Read more…

By Chris Lindauer, 3 years02/12/2022 ago
Brand Loyalty

Starbucks is launching an energy drink

Starbucks is giving customers new ways to perk up: a line of energy drinks called Starbucks Baya Energy and a bunch of fresh flavors in the grocery aisle. Baya will be available for purchase at stores and online starting this week, and will go on sale at US Starbucks stores on March 1. The Read more…

By Chris Lindauer, 3 years01/29/2022 ago
Brands

Oscar Mayer’s bologna face mask quickly sells out

If the thought of using a slice of bologna as a moisturizing face mask was tempting, you’re out of luck — for now.Oscar Mayer’s bologna-inspired face mask sold out less than a day after its release on Amazon. Kraft Heinz blamed the shortage on “unexpected incredibly high demand” and said in a statement Read more…

By Chris Lindauer, 3 years01/23/2022 ago
Distribution

Peloton to halt production of its Bikes, treadmills as demand wanes

Peloton is temporarily halting production of its connected fitness products as consumer demand wanes and the company looks to control costs, according to internal documents obtained by CNBC. Click here to read the story at cnbc.com Discussion Questions: What is inventory? Why is managing inventory a critical component to the success Read more…

By Chris Lindauer, 3 years01/23/2022 ago
Distribution

Peloton is about to tack on hundreds of dollars in fees to its Bike and treadmill, citing inflation

Peloton is about to begin effectively charging customers more for its original Bike and Tread products, citing rising inflation and heightened supply chain costs. Click here to read the story at cnbc.com. Discussion Questions: What is pricing? Why is pricing an important component of the marketing mix? What is inflation? What Read more…

By Chris Lindauer, 3 years01/17/2022 ago

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