Marketing Currents - Business and Marketing Current Events

Peloton is about to tack on hundreds of dollars in fees to its Bike and treadmill, citing inflation

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Peloton is about to begin effectively charging customers more for its original Bike and Tread products, citing rising inflation and heightened supply chain costs.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What is pricing?
  2. Why is pricing an important component of the marketing mix?
  3. What is inflation?
  4. What causes inflation?
  5. How do you think inflation impacts the decisions companies make relating to pricing?
  6. What is supply chain?
  7. How have supply chain issues and inflation impacted Peloton’s decision to increase prices?
  8. What are sales?
  9. Why are sales important to Peloton?
  10. In your opinion, how will the price increase impact sales of Peloton products? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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