Marketing Currents - Business and Marketing Current Events

7-Eleven to Drop Prizes Every Week this Summer for Brainfreeze Season


Get ready to turn up the heat because 7-Eleven, Inc. is officially entering Brainfreeze Season – a time to hang loose, try new things, make unforgettable memories and take summer from a ten…to an ELEVEN.

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Discussion Questions:

  1. What is promotion?
  2. What is Brainfreeze Season?
  3. How might the idea of Brainfreeze Season represent an example of marketing?
  4. What 7-Eleven product is often associated with a brain freeze?
  5. Why is an effective promotion mix important to 7-Eleven?
  6. Can you think of any examples of 7-Eleven promotions you have seen in the past?
  7. Based on what you learned from this story, what role will music and fashion play in 7-Eleven’s marketing strategy this summer?
  8. What is a customer loyalty program?
  9. How is 7-Eleven’s loyalty program being used as part of the company’s marketing strategy this summer?
  10. How does that strategy tie in with the company’s promotion mix?
  11. What is place as it relates to the marketing mix?
  12. How might this story provide an example of place?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.