Marketing Currents - Business and Marketing Current Events

Oscar Mayer’s bologna face mask quickly sells out


If the thought of using a slice of bologna as a moisturizing face mask was tempting, you’re out of luck — for now.Oscar Mayer’s bologna-inspired face mask sold out less than a day after its release on Amazon. Kraft Heinz blamed the shortage on “unexpected incredibly high demand” and said in a statement that the product would be restocked “over the coming days.”

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Discussion Questions:

  1. What is a brand?
  2. Is Oscar Mayer a brand?
  3. Who is Kraft Heinz? What brands do they own?
  4. Why do you think Oscar Mayer would sell a bologna-inspired face mask?
  5. Why do you think they sold out in just one day?
  6. Do you think the company legitimately was surprised to see the high demand for the product? Why or why not?
  7. Why do you think they planned to make more of the product available?
  8. What is distribution?
  9. Why do you think they chose to sell the product on Amazon rather than on their own website?
  10. Who did Oscar Mayer partner with for the release of the bologna-inspired masks?
  11. Why would that company partner with Oscar Mayer? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.