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Marketing Mix

Marketing Currents

Microsoft says it has stopped its Xbox Game Pass $1 trial offer

Microsoft has stopped its $1 trial offer for Xbox Game Pass Ultimate and PC Game Pass. The trial has been available for years, with brief periods where it wasn’t always available in certain markets, and it now looks like Microsoft is considering new promotions instead. Click here to read the Read more…

By Chris Lindauer, 2 years04/02/2023 ago
Brands

The Marketing Campaign That Helped Make Fish Sticks An American Staple

Fish sticks are the American cousins of British fish & chips: they may seem to speak the same language of white fish meat enclosed in a fried batter exterior, but American fish sticks tend to be smaller, and sometimes are even made out of a fish paste and then molded into Read more…

By Chris Lindauer, 2 years03/26/2023 ago
Distribution

What happened to Glossier

If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
Competition

KFC is launching wraps to attract younger consumers

During McDonald’s Q4 earnings call earlier this week, executives noted that the chain is gaining market share in chicken. KFC may have an answer for that, today announcing the launch of its Kentucky Fried Chicken Wraps. They’ll be available nationwide beginning Feb. 6. Click here to read the story at Read more…

By Chris Lindauer, 2 years02/05/2023 ago
Distribution

Rent the Runway’s fashion comes to Amazon, including preworn items and design exclusives

Fashion rentals marketplace Rent the Runway was hit hard by the pandemic, as its subscribers were largely renting outfits to wear to in-person events. Click here to read the story at techcrunch.com Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago
Business Plan

Your next Domino’s delivery may arrive in a GM Chevy Bolt as pizza chain pushes EVs nationally

Domino’s Pizza will be rolling out a fleet of 2023 Chevy Bolt electric vehicles, 800 of the GM EVs in total across the U.S. in the coming months, as it looks to not only reduce its environmental impact but also attract new delivery drivers. Click here to read the story at cnbc.com. Discussion Read more…

By Chris Lindauer, 2 years11/26/2022 ago
Distribution

Tupperware wants to jump from grandma’s cupboard into the cool kids’ homes

Tupperware wants to be where the cool kids play.  The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. Click here to read the story at Read more…

By Chris Lindauer, 3 years11/05/2022 ago
Economics

Coke products might look a little different next year

Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less.  Click here to read the story at cnn.com. Discussion Read more…

By Chris Lindauer, 3 years10/29/2022 ago
Branding

What this mega supermarket merger could mean for your grocery bills

In a mega-deal that could have a huge impact on grocery shopping in America, Kroger and Albertsons announced Friday plans to merge.  Click here to read the story at cnn.com. Discussion Questions: What is price as it relates to the marketing mix? Why is price such an important function of Read more…

By Chris Lindauer, 3 years10/21/2022 ago
Brands

J.C. Penney releases skincare adviser experience, AR try-on

J.C. Penney is turning to technology to help drive its revamped beauty strategy.  The department store in late 2020 announced it was planning a new beauty concept after previous partner Sephora teamed up with Kohl’s instead.  Click here to read the story at retaildive.com. Discussion Questions: What is distribution? How does distribution Read more…

By Chris Lindauer, 3 years09/25/2022 ago

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