‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’
The so-called “everything store” is looking to go “anywhere.” Click here to read the story at geekwire.com. Discussion Questions:
05/29/2023
Category: Merchandising
Yummbelievable! Denny’s launches new ‘augmented reality’ menu featuring food that jumps off the page, literally
Just days after revealing “It’s Diner Time,” a new brand platform that doubles down on delivering diner comfort for today’s America, Denny’s announces new elements of its overall experience including the debut of a bold, bright new menu to welcome all and make guests feel even more at home when visiting America’s
03/26/2023
Denny’s Is Selling a T-shirt Worth $2,000 for $5.99
A good promotional product is all about perceived value. It doesn’t have to be made out of solid gold, but if a product looks like it’s well made and of good quality, people are more likely to hang onto it for a while. Click here to read the story at
11/26/2022
Heinz Wants You to Wear Clothes with Ketchup Stains
Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover. Click here to read the story at cnet.com. Discussion Questions: What is publicity? How do brands benefit from publicity? What is a publicity or marketing stunt? What is the goal of a
09/04/2022
White Castle Introduces New “Night Castle” Merchandise and Packaging to Celebrate Its Reputation as a Late-Night Hot Spot
White Castle has long been a late-night hot spot, the last stop after a fun night, the place to gather for nocturnal cravings. Click here to read the story at prnewswire.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How might this story represent an example
08/12/2022
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