Marketing Currents - Business and Marketing Current Events
Category: Merchandising

Heinz Wants You to Wear Clothes with Ketchup Stains

Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover. Click here to read the story at cnet.com. Discussion Questions: What is publicity? How do brands benefit from publicity? What is a publicity or marketing stunt? What is the goal of a

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