Marketing Currents - Business and Marketing Current Events

Heinz Wants You to Wear Clothes with Ketchup Stains

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Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover.

Click here to read the story at cnet.com.

Discussion Questions:

  1. What is publicity?
  2. How do brands benefit from publicity?
  3. What is a publicity or marketing stunt?
  4. What is the goal of a publicity or marketing stunt?
  5. Do you think this news story represents an example of a stunt? Why or why not?
  6. What is Heinz’s “Vintage Drip” collection?
  7. Why do you think Heinz is launching the Vintage Drip collection?
  8. Who is ThredUp?
  9. What is a brand collaboration?
  10. Why would Heinz collaborate with ThredUp?
  11. It has been said that “no publicity is bad publicity” when it comes to marketing. Do you agree? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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