Marketing Currents - Business and Marketing Current Events

Denny’s Is Selling a T-shirt Worth $2,000 for $5.99


A good promotional product is all about perceived value. It doesn’t have to be made out of solid gold, but if a product looks like it’s well made and of good quality, people are more likely to hang onto it for a while.

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Discussion Questions:

  1. What is a marketing stunt?
  2. What is publicity?
  3. How might a marketing stunt help a business or brand to generate publicity?
  4. Why is that important to a company?
  5. How might this story illustrate the concept of a marketing stunt?
  6. Why is this Denny’s t-shirt worth $2,000?
  7. Why would Denny’s sell a t-shirt worth $2,000 for under $6?
  8. What is promotion?
  9. Why is promotion important to businesses and brands during Black Friday?
  10. What is branding?
  11. Why do brands offer merchandise collections?
  12. What is Denny’s “Diner Drip” store?
  13. Why would they launch the Diner Drip store?
  14. What is digital marketing?
  15. Based on what you learned in this news story, how is Denny’s incorporating digital marketing in with this marketing campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.