Marketing Currents

Category: Marketing Currents

Lunchables pits kids against AI in art challenge

When it comes to who produces the most imaginative art, Lunchables thinks kids can take the cake against AI. Click here to read the story at campaignlive.com. Discussion Questions:

03/17/2024

Pitbull’s Big Vegas Restaurant Opening Is…Inside a Walmart

Las Vegas has played host to some of Miami’s biggest hotspots in recent years. Late-night South Beach restaurant Villa Azur opened in late 2022. Click here to read the story at eater.vegas.com. Discussion Questions:

03/17/2024

Mars Wrigley promotes chewing gum as tool to address ‘micro-stresses’

Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. Click here to read the story at usatoday.com. Discussion Questions:

03/16/2024

Chick-fil-A opens first-ever seatless restaurant in NYC

Have a seat…or not? Chick-fil-A is opening its first-ever takeout-only restaurant on the Upper East Side, designed to serve on-the-go New Yorkers. Click here to read the story at fox5ny.com. Discussion Questions:

03/16/2024

Gatorade Water Splashes Onto Shelves Nationwide

Gatorade today announced the national launch of its first unflavored water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle. Click here to read the press release at prnewswire.com. Discussion Questions:

03/10/2024

Rockstar’s new rebrand is delightfully anti-energy drink

Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy drink aisle it needs all the help it can get. Click here to read the

03/10/2024

Ikea’s new collection of office furniture is designed for complete focus

The flexible office is going mainstream. Today, furnishings giant Ikea is releasing Mittzon, its newest system of furniture for the office. Designed specifically for all the ways the office has been contorted and reconfigured by the post-pandemic hybrid work schedule, the 85-piece collection is a flexible, movable kit of shape-shifting

03/10/2024

Inside Keurig’s evolution from single-serve novelty to coffee powerhouse

Once celebrated as a pioneer with its single-serve coffee pods, the future of the popular Keurig platform is increasingly built around its ability to replicate an array of coffeehouse-style drinks for a demanding consumer. Click here to read the story at fooddive.com. Discussion Questions:

03/10/2024

Yes, Wendy’s Is Selling $1 Burgers Following ‘Dynamic Pricing’ Fiasco

Fast-food fans were aghast when news broke this week that burger chain Wendy’s would be testing out surge pricing — a mostly reviled strategy of raising prices during busy times made famous by Uber. Click here to read this story at foodandwine.com. Discussion Questions:

03/10/2024

Category: Marketing Currents

Lunchables pits kids against AI in art challenge

Pitbull’s Big Vegas Restaurant Opening Is…Inside a Walmart

Mars Wrigley promotes chewing gum as tool to address ‘micro-stresses’

Chick-fil-A opens first-ever seatless restaurant in NYC

Gatorade Water Splashes Onto Shelves Nationwide

Rockstar’s new rebrand is delightfully anti-energy drink

Ikea’s new collection of office furniture is designed for complete focus

Inside Keurig’s evolution from single-serve novelty to coffee powerhouse

Yes, Wendy’s Is Selling $1 Burgers Following ‘Dynamic Pricing’ Fiasco

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