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Marketing Currents

Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

Marketing Currents

BeReal Marketing: Brands are getting creative with new social media platform

The popular new app prohibits advertising, but some brands are still using BeReal’s trendiness to their advantage. Click here to read the story at morningbrew.com. Discussion Questions: What is social media marketing? Why do businesses and brands engage in social media marketing? How might advertising on TikTok be different from Read more…

By Chris Lindauer, 3 years08/28/2022 ago
Brands

72% Of College Students Shopped Fast Fashion In 2022; Can ThredUP Change Their Wasteful Ways

Gen Z is hooked on fast fashion, and ThredUP wants to do something about it. Enlisting the help of famous Gen Z breakout star Priah Ferguson of “Stranger Things,” the thrift giant has launched a confessional that aims to to break GenZ of its wasteful habit. Click here to read Read more…

By Chris Lindauer, 3 years08/28/2022 ago
Advertising

Velveeta is staging a comeback

In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves.  Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with Read more…

By Chris Lindauer, 3 years08/21/2022 ago
Fashion Marketing

Applebee’s Created a Lip Gloss That Tastes Like Your Favorite Chicken Wing Flavors

Applebee’s has built a solid reputation on cheap drink deals and good wings, but now, the neighborhood grill and bar is bottling its buffalo sauce in an unexpected format. Click here to read the story at thrillist.com. Discussion Questions: What is publicity? Why is publicity important to a business like Applebee’s? What is Read more…

By Chris Lindauer, 3 years08/21/2022 ago
Consumer Behavior

Airbnb is rolling out ‘anti-party technology’ in the U.S. and Canada

Airbnb says it will use new methods to spot and block people who try to use the short-term rental service to throw a party. Click here to read the story at nbcnews.com. Discussion Questions: Based on information from this story, what is anti-party technology? What is the difference between a Read more…

By Chris Lindauer, 3 years08/21/2022 ago
Consumer Behavior

Drive-Thru Restaurants Find Fast Lane to Profit as Pandemic Habits Stick

Among the many places to get a banh mi in Houston is the drive-through lane at Saigon Hustle. The seven-month-old spot was started by Cassie Ghaffar and Sandy Nguyen, in part to create something for busy parents who don’t want to deal with getting kids out of cars and into restaurants.  Click here to read the Read more…

By Chris Lindauer, 3 years08/21/2022 ago
Entrepreneurship

How This College Dropout Built a Home Care Company During a Health Care Labor Shortage 

On the way home from college after our junior year at South Carolina State, Caleb and I passed a beat-up vehi­cle with a sticker that read, “College of Charleston Alumni.” I told him, “If we continue with college, we will be driving that car.” Click here to read the story Read more…

By Chris Lindauer, 3 years08/20/2022 ago
Differentiation

Samsung’s Foldable Phones and the Cost of Dominance

This week Samsung unveiled its fourth generation of foldable phones the Galaxy Z Fold 4 and Galaxy Z Flip 4. Click here to read the story at medium.com. Discussion Questions: What is product management? Why is product management an important function of marketing? What is a product life cycle? What Read more…

By Chris Lindauer, 3 years08/12/2022 ago
International Marketing

Domino’s tried to sell pizza to Italians. It failed

Seven years after its debut in the country, the American pizza giant has formally shut its storesafter it failed to win over locals who preferred homegrown options, according to a report by Milano Today. Click here to read the story at cnn.com. Discussion Questions: What is international business? Why would Domino’s be interested Read more…

By Chris Lindauer, 3 years08/12/2022 ago
Brands

White Castle Introduces New “Night Castle” Merchandise and Packaging to Celebrate Its Reputation as a Late-Night Hot Spot

White Castle has long been a late-night hot spot, the last stop after a fun night, the place to gather for nocturnal cravings.  Click here to read the story at prnewswire.com. Discussion Questions: What is positioning? Why is positioning an important marketing concept? How might this story represent an example Read more…

By Chris Lindauer, 3 years08/12/2022 ago

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