Marketing Currents - Business and Marketing Current Events

BeReal Marketing: Brands are getting creative with new social media platform


The popular new app prohibits advertising, but some brands are still using BeReal’s trendiness to their advantage.

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Discussion Questions:

  1. What is social media marketing?
  2. Why do businesses and brands engage in social media marketing?
  3. How might advertising on TikTok be different from advertising on Facebook?
  4. Why do you think businesses and brands often use more than one platform as part of their overall social media marketing strategy?
  5. What is BeReal?
  6. Have you used BeReal?
  7. What is unique about BeReal?
  8. Why do you think BeReal doesn’t allow advertising?
  9. Why do you think businesses and brands want to use BeReal to reach consumers?
  10. Based on information from this story, what is one example of a brand using BeReal to connect with consumers?
  11. If you were a marketing professional working for your favorite brand, would you use BeReal as a marketing tool? How?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.