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Product Development

Branding

Dick’s Sporting Goods launches its own men’s athleisure line, rivaling Lululemon

Dick’s Sporting Goods has entered the hotly contested market for men’s athletic apparel with the launch of its own brand, VRST. VRST debuted Tuesday on Dick’s website and a stand-alone site. Products of the brand will roll out to more than 400 Dick’s stores in coming weeks, the company said. Items Read more…

By Chris Lindauer, 4 years03/21/2021 ago
Brands

M&M’s Introduces Mint Green Ice Cream Sandwiches Just in Time for St. Patrick’s Day

As the weather warms up, we’ll all be looking for new, tasty ways to cool down. And some exciting frozen desserts are hitting the freezer aisle in just a few weeks. M&M’s parent company, Mars Wrigley, announced that they are expanding the M&M’s ice cream cookie sandwich collection with two new Read more…

By Chris Lindauer, 4 years03/07/2021 ago
Entrepreneurship

Mark Cuban: If I were to start a business right now, this is what I would do

Mark Cuban became a billionaire just before the dot-com bubble burst. In 1995, Cuban and a friend, Todd Wagner, started an internet radio platform called Broadcast.com. Four years later, Broadcast.com was acquired by Yahoo for $5.7 billion in stock, making Cuban a very wealthy man. Click here to read the story Read more…

By Chris Lindauer, 4 years02/26/2021 ago
Demographics

Ikea is trying to cash in on a $180 billion market with a line of gaming furniture

Ikea is entering the gaming-accessories market with a new product line launching later this year. The Swedish furniture giant said the gaming range includes over 30 products—”gaming desks and chairs, a drawer unit – and accessories – a mug holder, a mouse bungee, a neck pillow, a ring light and Read more…

By Chris Lindauer, 4 years02/07/2021 ago
Competition

Tesla Might Finally Have Some Competition. From Ford.

A few weeks before Christmas, San Tan Ford, a dealership in the Phoenix area, invited car buyers to gawk at the Mustang Mach-E, a highly anticipated electric car that Ford Motor recently started selling. The event drew some 200 people, many driving BMWs, Audis, Subarus and other brands San Tan rarely Read more…

By Chris Lindauer, 4 years01/31/2021 ago
Differentiation

Kroger testing new ‘smart cart’ that eliminates stopping to pay at checkout

Kroger is testing new smart shopping cart technology in the Cincinnati area that eliminates paying at the checkout. For the past few weeks, Kroger quietly rolled out the new carts at its Madeira, Ohio, store, branded “KrogGo.” Click here to read the story at usatoday.com. Discussion Questions: What is product Read more…

By Chris Lindauer, 4 years01/23/2021 ago
Brands

Hyundai says in early talks with Apple after electric vehicle tie-up report

South Korea’s Hyundai Motor Co said on Friday it was in early talks with Apple, after local media reported the firms were discussing an electric car and battery tie-up, sending Hyundai shares surging 25%. The report comes weeks after Reuters reported that Apple was moving forward with self-driving car technology Read more…

By Chris Lindauer, 4 years01/09/2021 ago
Brands

Beyond Meat’s new burger is way healthier. But how will it taste?

Ask any expert how to make a classic American hamburger, and the secret is the meat: 80/20 beef is the gold standard for gastropubs and backyard BBQs, meaning that 80% of the mix is lean protein, and 20% is luscious, flavor-delivering fat. When Beyond Meat launched its first Beyond Burger in 2016, Read more…

By Chris Lindauer, 5 years11/21/2020 ago
Differentiation

Elon Musk says Tesla’s full self-driving Autopilot is coming soon and it’s ‘clearly going to work’

The full-self driving car is about to take a step closer to reality. Tesla CEO Elon Musk said Tuesday that the test version of company’s Autopilot system will be released in “a month or so.” While he didn’t describe its capabilities, Musk said that once it’s out, “you’ll see what it’s Read more…

By Chris Lindauer, 5 years09/26/2020 ago
Innovation

Facebook’s Ray-Ban glasses are coming in 2021

The glasses will put Facebook apps and other content inside a pair of Luxottica’s Ray-Ban glasses, the companies say, and help people stay better connected to their friends and family. The companies revealed little about the eventual smart glasses.  Click here to read the story from fastcompany.com. Questions for Classroom Discussion What is Read more…

By Chris Lindauer, 5 years09/20/2020 ago

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