Marketing Currents - Business and Marketing Current Events
Category: Innovation

Coke products might look a little different next year

Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less.  Click here to read the story at cnn.com. Discussion

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Most Innovative Companies 2022

Two-thirds of the companies in BCG’s 2022 global innovation survey ranked climate and sustainability (C&S) as a top corporate priority. But only about one in five is ready to act. Click here to read the story at bgc.com. Discussion Questions: What is innovation? Why is innovation important in business? What do you

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Kellogg’s wants you to add water to its new cereal

Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. Click here to read the story at cnn.com. Discussion Questions: Based on information from this story, describe Kellogg’s new

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