Marketing Currents - Business and Marketing Current Events
Category: Innovation

Amazon Ramps Up Its Battle With SpaceX for Space Internet Dominance is laying out plans to launch thousands of small satellites capable of beaming high-speed internet service to earth—an initiative that puts it in direct competition with Elon Musk’s SpaceX, as well as terrestrial-based internet-service providers. Click here to read the story at Discussion Questions: What is competition? What

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New Nitro Pepsi has widget on bottom of can to create unique texture

PepsiCo on Wednesday introduced the first nitrogen-infused cola, which it says results in smaller bubbles. Click here to read the story at Discussion Questions: What is innovation? What is innovative about Pepsi’s new product? What is innovative about the packaging of Nitro Pepsi? What is differentiation? How is Pepsi

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World’s Most Admired Companies

Just as it dominates our economy, Big Tech now dominates Fortune’s annual ranking of corporate reputation. For the third year in a row, Apple, Amazon, and Microsoft rank first, second, and third, respectively, based on our poll of some 3,700 corporate executives, directors, and analysts. It’s Apple’s 15th straight year in the No. 1 spot, a

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Coca-Cola introduces a first-of-its-kind flavor

Coke’s new flavor is out of this world. At least, that’s the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar. Click here to read the story at Discussion Questions: What is product development? Why do companies like Coca-Cola

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Virgin Galactic opens ticket sales to the general public

Planning a vacation this year? How about something a little more weightless? Virgin Galactic, the space tourism company founded by British entrepreneur Richard Branson, announced Tuesday that it will begin selling tickets this week for joyrides to the edge of space. The cost: a whopping $450,000. Click here to read

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