Marketing Currents - Business and Marketing Current Events
Category: Innovation

Looking beyond the CES hype to focus on true marketing innovations

The Consumer Electronics Show (CES) is the world’s premier consumer tech trade show, a melting pot of cool innovations, marketing hype, and futuristic visions. Every year, CES becomes a battleground for emerging technologies and a showcase for the next big thing. Click here to read the story at thedrum.com. Discussion

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Grilled Cheese Lunchables Are Now a Thing

Gone are the days of eating those cold cracker stacker kits. Kraft Heinz’s Lunchables, a staple of every kid’s lunchbox, is expanding to the frozen food aisle, the brand heating things up with the debut of an all-new line of products: 360CRISP. Click here to read the story at popculture.com.

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Your next Apple Watch might be made with a 3D printer

Apple Inc. is testing the use of 3D printers to produce the steel chassis used by some of its upcoming smartwatches, according to people with knowledge of the matter, heralding a major change to how the company manufactures products. Click here to read the story at fortune.com. Discussion Questions:

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