Marketing Currents - Business and Marketing Current Events

M&M’s Introduces Mint Green Ice Cream Sandwiches Just in Time for St. Patrick’s Day


As the weather warms up, we’ll all be looking for new, tasty ways to cool down. And some exciting frozen desserts are hitting the freezer aisle in just a few weeks.

M&M’s parent company, Mars Wrigley, announced that they are expanding the M&M’s ice cream cookie sandwich collection with two new flavors: mint and a new take on their classic cookie sandwich.

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Discussion Questions:

  1. What is product development?
  2. How do you think M&M’s determined what new flavors to launch as part of their ice cream sandwich collection?
  3. Why do you think they chose to launch the new flavors just prior to St. Patrick’s Day?
  4. What is promotion?
  5. If you were a marketing professional at M&Ms, what would you do to promote the launch of the new flavors? Be prepared to discuss your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.