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Product Launch

Data & Analytics

Oscar Mayer’s New Stuffed Dogs Bring Bold Flavors and Crave-Worthy Cheese to Grocery Store Shelves

Oscar Mayer®, the brand dedicated to uniting millions around a love of meat, today introduces its new Stuffed Dogs line to grocery retailers nationwide. Click here to read the story at businesswire.com. Discussion Questions:

By Chris Lindauer, 1 year05/12/2024 ago
Business Plan

Starbucks goes boba: This summer’s menu has bubble tea, and it’s a Gen Z dream

Starbucks is bursting plenty of bubbles this summer — but in a distinctly delicious way. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 1 year05/11/2024 ago
Branding

Gatorade Water Splashes Onto Shelves Nationwide

Gatorade today announced the national launch of its first unflavored water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle. Click here to read the press release at prnewswire.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago
Differentiation

Ikea’s new collection of office furniture is designed for complete focus

The flexible office is going mainstream. Today, furnishings giant Ikea is releasing Mittzon, its newest system of furniture for the office. Designed specifically for all the ways the office has been contorted and reconfigured by the post-pandemic hybrid work schedule, the 85-piece collection is a flexible, movable kit of shape-shifting Read more…

By Chris Lindauer, 1 year03/10/2024 ago
Consumer Behavior

Coca-Cola Spiced Is the Brand’s First Permanent Flavor in Years

From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. Click here to read the story at apnews.com. Discussion Questions:

By Chris Lindauer, 1 year02/17/2024 ago
Competition

The Fascinating Origin Story Behind Starbucks Oleato

What will Starbucks come up with next? Nobody knows, but there’s a good chance it’ll happen sooner than later and an above-average chance of it being tasty. Click here to read the story at tastingtable.com. Discussion Questions:

By Chris Lindauer, 1 year02/17/2024 ago
Branding

Crystal Light Debuts Bold Brand Refresh with First Innovations and Logo Change in Over a Decade

Today, the Crystal Light® brand debuts three innovative additions to its portfolio for the first time in over a decade with the launch of Mixology, Immunity and Energy product lines. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year02/09/2024 ago
Brands

Apple’s $3,500 mixed-reality headset is being pitched as a ‘superpower’ for doctors and teachers

Apple, which is poised to launch its Vision Pro mixed-reality headset on Feb. 2, is already envisioning future workplace applications for the device, including using it for surgery, aircraft repair and teaching students.  Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
Entrepreneurship

This startup is bringing a ‘voice frequency absorber’ to CES 2024

CES has always been the place for weird, out-there gadgets to make their debuts, and this year’s show is no exception. Click here to read the story at techcrunch.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Competition

Coca-Cola’s BodyArmor launches zero sugar offering in battle with Gatorade

BodyArmor is launching a zero-sugar product as the Coca-Cola-owned brand takes aim at a similar Gatorade beverage from rival PepsiCo.  Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago

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