Marketing Currents - Business and Marketing Current Events

Coca-Cola Spiced Is the Brand’s First Permanent Flavor in Years


From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend.

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Discussion Questions:

  1. Based on information from this story, describe the new product that Coca-Cola just launched.
  2. What is an industry trend?
  3. What kinds of things might influence industry trends?
  4. Do you think you, as a consumer, have any influence over industry trends? Why or why not?
  5. What trend influenced Coca-Cola’s decision to introduce a new permanent product offering?
  6. Do you think industry trends had any impact on the company’s decision to develop a “zero sugar” product? Why or why not?
  7. According to this story, Coca-Cola “guards its recipes closely.” Why do you think they would be hesitant to reveal the new beverage’s ingredients?
  8. Why do you think they announced the new product via a live-streamed media event?
  9. According to this story, who is Coca-Cola targeting with its new product?
  10. What is Coca-Cola “Happy Tears” and why do you think it was only available for sale through TikTok on February 17th?
  11. How might that help to connect the brand with younger consumers?
  12. Did you see anything about the product on TikTok on that day?
  13. Would you try the “Happy Tears” product? What about the new “Coca-Cola Spiced” product?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.