Wendy’s partners with DoorDash and Roku in new shoppable ads
Wendy’s is placing click-to-order offers within its ads on the Roku streaming TV platform. Click here to read the story at chainstoreage.com. Discussion Questions:
02/18/2023
Category: Data & Analytics
Why Spotify makes Wrapped its annual marketing moment
“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.)
12/31/2022
Spotify Gamifies Its ‘Wrapped’ Billboards Looking Back at 2022
Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally. Click here to read the story at musebycl.io. Discussion Questions: What
12/02/2022
Apple privacy changes prompt some advertisers to turn toward shoppable TV ads
No, you’re not imagining it: There are lots of ways you can purchase products onscreen. Whether streaming a show on Roku, watching a video on YouTube, or thumbing through TikTok, shoppable ads are seemingly everywhere—even on traditional TV. Click here to read the story at marketingbrew.com. Discussion Questions: What is advertising? What is interactive marketing?
11/26/2022
Coffee Mate Will Pay You $5,000 to Skip That Thanksgiving 5K
Coffee Mate is intervening in your misplaced sense of self discipline this Thanksgiving. The company is looking to pay you $5,000 so you don’t participate in your local 5K race, often called the turkey trot. Click here to read the story at thrillist.com. Discussion Questions: What is a Thanksgiving 5K?
11/20/2022
Uber Plans to Advertise to You At Every Stage of Your Ride, Using Your Own Data
It seems Uber just isn’t content with letting users travel in peace and awkward silence during their point-to-point trips. The ride-hailing company now plans to advertise to users at every point of a trip from the moment you open the app. Click here to read the story at gizmodo.com. Discussion
10/21/2022
Visit Florida Embraces Marketing More Than Just Beaches and Disney
Early estimates suggest Florida is having a remarkable tourism recovery. Click here to read the story at skift.com. Discussion Questions: What is destination marketing? Why is tourism important to Florida? How did COVID-19 impact tourism? Why is destination marketing important to places like Florida where tourism is such an important
09/04/2022
Could Marriott’s New Ad Network Actually Be a Consumer-Friendly Move?
Stop me if you’ve heard this one before: A major international company is leveraging its tech platform and the data it has amassed on consumers to drive revenue for advertisers. Click here to read the story at costar.com. Discussion Questions: What is advertising? What is data as it relates to
05/22/2022
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🍔x 54 is a lot of burgers lol. Thanks for the heads up @PatrickTJoyce. Culver's on me the next time I am back in Madison!
Congrats on the W + 54 points, @giannis_an34! Come see us for your 54 cheeseburgers! To celebrate, we'd also like to make a donation of 54,000 diapers to @MKEdiaper. We appreciate all that you and @mariahdanae15 do for the city of Milwaukee!