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Promotion

Branding

Liquid Death is giving away a functional $400,000 fighter jet—or a briefcase full of $250,000 cash

Liquid Death has built a $1.4 billion brand by being as eye-catching as possible. Its latest marketing stunt is taking things to the next level. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 12 months06/01/2024 ago
Marketing Currents

Red Lobster offered customers all-you-can-eat shrimp. That was a mistake

Red Lobster promised customers an endless supply of shrimp for $20 — a gamble the struggling restaurant chain hoped would help pull it out of its pandemic doldrums. Click here to read the story at latimes.com. Discussion Questions:

By Chris Lindauer, 1 year05/19/2024 ago
Brand Loyalty

Celebrate the total solar eclipse with freebies and deals from Krispy Kreme, Pizza Hut, and more

If somehow you haven’t yet heard, a rare celestial event is taking place on Monday, April 8: A total solar eclipse will be visible in parts of North America.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 1 year04/07/2024 ago
Marketing Currents

Is this an early April Fools’ joke? 7-Eleven announces hot dog-flavored sparkling water

Hot dog water? Hmm, maybe? On Wednesday, Irving-based 7-Eleven Inc. announced new 7-Select sparkling waters in flavors like lemon-lime, green apple, sweet orange, and hot dog, in honor of the chain’s Big Bite Hot Dog. Click here to read the story at dallasnews.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
Marketing Currents

Yes, Wendy’s Is Selling $1 Burgers Following ‘Dynamic Pricing’ Fiasco

Fast-food fans were aghast when news broke this week that burger chain Wendy’s would be testing out surge pricing — a mostly reviled strategy of raising prices during busy times made famous by Uber. Click here to read this story at foodandwine.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago
Hospitality & Tourism

There’s an Eggo pancake house in the woods and you can rent it out

It’s a house that’s hard to miss and that’s because it’s a literal house of pancakes. In honor of National Pancake Day on Wednesday, the first-ever Eggo House of Pancakes will be available to rent, according to a news release. Click here to read the story at prenewswire.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago
Brands

Emergency Pizza and loyalty drove Domino’s sales last quarter

People really needed some emergency pizzas last year. Domino’s on Monday said its same-store sales in the U.S. rose 2.8% in the fourth quarter, largely because customers ordered its pizzas more often. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago
Business Plan

Watch out, Starbucks: Dutch Bros. Coffee is now a coast-to-coast brand

Who else thinks the national coffee market could use a jolt? Most well-caffeinated Americans are familiar with the longstanding rivalry between Starbucks and Dunkin’, but if you live east of the Mississippi, you might be less familiar with an increasingly formidable challenger: Dutch Bros. Coffee. Click here to read the Read more…

By Chris Lindauer, 1 year02/25/2024 ago
Marketing Currents

Red Lobster Changed Its ‘Endless Shrimp’ Promotion After Losing $11 Million in One Quarter — Now It’s Hauling Out Another All-You-Can-Eat Deal

It’s been a rough time for Red Lobster following a costly “endless shrimp” deal that contributed to some serious losses. Click here to read the story from entrepreneur.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago
Brand Loyalty

$1 million could be yours, if Burger King makes your dream Whopper idea a reality (using AI)

You can now submit your dream Whopper toppings for a chance to win $1 million, Burger King announced Monday.  Click here to read the story at usatoday.com. * TEACHER SUGGESTION: A Burger King “Royal Perks” loyalty program account is required to enter Burger King’s contest, either on a website or Read more…

By Chris Lindauer, 1 year02/09/2024 ago

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