Marketing Currents - Business and Marketing Current Events
Category: Promotion

Coffee Mate Will Pay You $5,000 to Skip That Thanksgiving 5K

Coffee Mate is intervening in your misplaced sense of self discipline this Thanksgiving. The company is looking to pay you $5,000 so you don’t participate in your local 5K race, often called the turkey trot. Click here to read the story at thrillist.com. Discussion Questions: What is a Thanksgiving 5K?

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JCPenney teams up with Backstreet Boys for Facebook Live holiday event

JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to

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Amazon Will Sell A Kitchen Device That Makes Cheetos Dust

Consumers truly cannot get enough Cheetos – scientifically speaking. In 2020, 5.17 million U.S. consumers put away “eight or more bags” by themselves, via Statista. Click here to read the story at tastingtable.com. Discussion Questions: What is branding? How might Cheetos dust provide an example of branding? According to this story,

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Baskin-Robbins Joins Popeye’s, Krispy Kreme in Thanksgiving Frenzy

While the big turkey is perhaps the most classic of Thanksgiving traditions, each year someone comes up with a new way to enjoy it–from Tofurky in the 1990s to the Restaurant Brands International owned Popeyes Cajun-Style fast food turkey that dates back to 2001. Click here to read the story at thestreet.com. Discussion Questions: What

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There’s a house made of Pop-Tarts on Zillow. See inside.

If you spend a significant amount of time cruising Zillow, then you’re probably used to seeing unusual properties. But here’s one that officially takes the cake … or gingerbread, in this case.  Click here to read the story at Boston.com. Discussion Questions: What is promotion? What are the different forms

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This is what Starbucks’ 25th anniversary holiday cups look like

This year marks the 25th anniversary of Starbucks’ holiday cups, an annual tradition that unofficially rings in the season for the chain’s fervent fans. Click here to read the story at cnn.com. Discussion Questions: What is packaging? What purpose does packaging serve? How can packaging provide marketing opportunities for businesses and brands?

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Kohl’s brings holiday promotion to TikTok, metaverse

Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story.

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