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Seasonal Marketing

Brands

Pizza Hut Will Deliver ‘Goodbye Pies’ with a Break-Up Message for Valentine’s Day

It’s over, but at least you have pizza. Starting Feb. 6, customers can order “Goodbye Pies” from Pizza Hut to be delivered to your soon-to-be ex. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 1 year02/09/2024 ago
Marketing Currents

Surging cocoa prices could lead to Valentine’s Day sticker shock

Candy manufacturers are just beginning to recover from the toll of elevated sugar prices. Now, depleted cocoa supplies will leave chocolate confectioners with little choice but to raise prices, potentially limiting future sales growth. Click here to read the story at fooddive.com. Discussion Questions:

By Chris Lindauer, 1 year02/09/2024 ago
Brand Loyalty

Applebee’s launches one year of weekly date night passes for $200

Just in time for Valentine’s Day, Applebee’s is launching a new “Date Night Pass” for $200 that includes up to $30 in food per week for a year. Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
Brands

La-Z-Boy launches ‘Do Not Disturb’ decor

After a busy holiday season of hosting, toasting and just go-go-going, there’s nothing better or more rewarding than reclining into a peaceful January. But will friends and family recognize and respect your much-needed downtime? Click here to read the story at prnewswire.com. Discussion Questions: M1L3 (Branding):

By Chris Lindauer, 1 year01/06/2024 ago
Advertising

Uber’s holiday offerings include robot reindeer deliveries, festive party buses: ‘Go anywhere, get anything’

The holidays have arrived, and Uber is driving spirits with festive new offerings. The rideshare company on Tuesday announced its exclusive holiday offerings, which are available for booking through December via the Uber and Uber Eats apps. Click here to read the story at foxbusiness.com. Discussion Questions:

By Chris Lindauer, 1 year12/09/2023 ago
Advertising

How advertising shaped the Thanksgiving meal

I have always been intrigued by Thanksgiving—the traditions, the meal, the idea of a holiday that is simply about being thankful. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years11/12/2023 ago
Advertising

Home Depot, Vizio create shoppable content for the holidays

Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
Branding

Still Losing Steam, Peloton Launches New Holiday Blitz

On the heels of its latest earnings announcement, Peloton is debuting “Work Out Your Way,” a new campaign for the holiday season. Click here to read the story at mediapost.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
Advertising

Coke boosts Santa-heavy holiday campaign with AI, digital experiences

Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Advertising

Inside J.C. Penney’s holiday marketing strategy

The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years10/29/2023 ago

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