Spirit Halloween, North America’s largest Halloween retailer, is teaming up with MTN DEW to help DEW Nation celebrate this Halloween season in style. Click here to read the story at prnewswire.com. Discussion Questions: What is brand collaboration? Why do you think brands partner with one another? What is an industry trend? Why do you
Summer isn’t over yet but pumpkin spice season is off to an earlier-than-ever start. The big picture: Despite this year’s record heat and the weeks left of summer, the arrival of pumpkin spice signals the unofficial start of fall for some. Click here to read the story at axios.com. Discussion
One of America’s most iconic toy stores is returning to brick-and-mortar retail just in time for this year’s holiday season. Click here to read the story at nbcwashington.com. Discussion Questions: Why do you think Toys ‘R’ Us filed for bankruptcy? Why do you think the company has struggled in the
In what CEO Brian Chesky calls “the biggest change to Airbnb in a decade,” the home rental company introduced a sitewide makeover Wednesday that makes it easier to find offbeat and niche properties. Click here to read the story at axios.com. Discussion Questions: Why is summer an important time of
Snack makers released Old Bay Goldfish on Monday — for when sprinkling Maryland’s favorite seasoning on actual fish just isn’t enough. Click here to read the story at baltimore.com. Discussion Questions: Why would Goldfish introduce an Old Bay flavor? Why would Old Bay want to be featured as a Goldfish flavor? What
Just in time for Easter, Peeps has joined TikTok to bring some “peepsonality” to the platform. Click here to read the story at prweek.com. Discussion Questions: According to information from this story, when did Peeps officially join TikTok? Why do you think they waited until this February to launch a
Consumers plan to spend an average $169.79 this year on Easter-related items, according to results of the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Click here to read the story at nrf.com. Discussion Questions: What is market research? What are the different types
For the year of the Tiger, many luxury brands are deciding to court Chinese consumers on tiptoes. Caution is essential since marketing campaigns for this holiday have been often criticized for cultural appropriation and misinterpreting ethnic traditions. Click here to read the story at forbes.com. Discussion Questions: What is a
KFC (YUM) is bringing back its famous 11 Herbs & Spices Firelog for the fourth consecutive year. The viral holiday staple typically sells out in just hours. And the 2021 edition features new special packaging and an “enhanced extra crispy scent to fill your home with the aroma of KFC’s
Panera is embracing the “ugly’ with its 2021 holiday cup collection. The restaurant chain on Thursday dropped its limited line of reusable cups with a perfectly imperfect twist, paying tribute to the ugly holiday sweater trend with a series of “ugly” designs. Click here to read the story at people.com.
Gotta love some of the creativity behind some of these NIL deals, but this is the best one yet!
Bijan Robinson’s gourmet dijon mustard, Bijan Mustardson, is now available to order. Here’s the website.
http://bijanmustardson.com
