I have always been intrigued by Thanksgiving—the traditions, the meal, the idea of a holiday that is simply about being thankful. Click here to read the story at fastcompany.com. Discussion Questions:
Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:
On the heels of its latest earnings announcement, Peloton is debuting “Work Out Your Way,” a new campaign for the holiday season. Click here to read the story at mediapost.com. Discussion Questions:
Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Click here to read the story at marketingdive.com. Discussion Questions:
The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:
Buddy the Elf, what’s your favorite color? Pottery Barn launched its new colorful and cheerful home collaboration inspired by the classic holiday film “Elf.” Click here to read the story at foxbusiness.com. Discussion Questions:
It’s Friday the 13th and Sour Punch® is asking fans to test their luck with a new spooky (and spicy) treat. Introducing Sour Punch® Ghost Pepper Roulette™, a new and fun interactive snacking experience that could be a trick or a treat. Click here to read the story at prnewswire.com.
Starbucks first introduced the Pumpkin Spice Latte (PSL) on October 10, 2003, and over the past 20 years, it has ignited a cultural movement around the love of all things pumpkin spice and fall. Click here to read the story at stories.starbucks.com. * Teacher Note: Consider pairing this news story
In celebration of the Halloween season, White Castle, America’s first fast-food hamburger chain, will be offering 13 spooktacular deals throughout the month of October. Click here to read the story at prnewswire.com. * Teacher Note: Consider pairing this news story with the recently released “Spooky Marketing” bonus content discussion deck
Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. Click here to read the story at cnn.com. Discussion Questions: