Marketing Currents - Business and Marketing Current Events
Category: Seasonal Marketing

Spotify Gamifies Its ‘Wrapped’ Billboards Looking Back at 2022

Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally. Click here to read the story at musebycl.io. Discussion Questions: What

Read More »

Buddy the Elf spaghetti meal kits available from Hello Fresh

For those who think Buddy the Elf’s rather specific concoction featuring spaghetti and syrup sounds appetizing, then Hello Fresh has something for you this holiday season. Click here to read the story at cleveland.com. Discussion Questions: What is promotion? What are the different forms of promotion? Why do brands offer limited-edition products?

Read More »

JCPenney teams up with Backstreet Boys for Facebook Live holiday event

JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to

Read More »

Baskin-Robbins Joins Popeye’s, Krispy Kreme in Thanksgiving Frenzy

While the big turkey is perhaps the most classic of Thanksgiving traditions, each year someone comes up with a new way to enjoy it–from Tofurky in the 1990s to the Restaurant Brands International owned Popeyes Cajun-Style fast food turkey that dates back to 2001. Click here to read the story at thestreet.com. Discussion Questions: What

Read More »

There’s a house made of Pop-Tarts on Zillow. See inside.

If you spend a significant amount of time cruising Zillow, then you’re probably used to seeing unusual properties. But here’s one that officially takes the cake … or gingerbread, in this case.  Click here to read the story at Boston.com. Discussion Questions: What is promotion? What are the different forms

Read More »

McDonald’s Halloween Nostalgia Escalated Quickly

Some allegedly insider information has set the internet ablaze with ’90s kid nostalgia for an old McDonald’s Halloween promotion—it doesn’t take much to get us all way too excited to start reminiscing about the past, does it?  Click here to read the story at thetakeout.com. Discussion Questions: What are marketing trends? What

Read More »

SEARCH MARKETING CURRENTS:

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

RECENT POSTS

FOLLOW SCC