The original Razor A Kick folding scooter arrived in 2000, and in many ways—just like the phone of nearly the same name—it epitomized Y2K design. Its colorful hand grips and shiny aluminum frame glinted in the sunlight, hearkening a joyous, technological future. Click here to read the story at fast company.com. Discussion Questions: Read more…
Adidas is doubling down on its commitment to women with its latest chapter of the “Impossible is Nothing” campaign, spotlighting a global collective of inspiring women who are breaking down barriers in sport and beyond. Click here to read the story at marketing-interactive.com. Discussion Questions: What is market segmentation? What Read more…
Since their first collaboration a decade ago in 2010, Vans and Crayola are bringing the color back for a collection comprised of footwear, apparel, and accessories for the entire family. Click here to read the story at hypebeast.com. Discussion Questions: What is a brand? Is Vans a brand? Crayola? How would you describe the Read more…
Amazon.com has become the biggest apparel seller in the U.S. without any stores. Now it plans to open its first clothing store this year under the Amazon Style banner. Click here to read the story at retailwire.com. Discussion Questions: What is retail? What is the difference between e-commerce and retail? Why do you think Read more…
The Hershey Company has found a new way to interact with its Reese’s Peanut Butter Cup fan base. The American chocolate company’s marketing team has begun an interactive online campaign for a fictional Reese’s University, which has a branded website, Instagram page and a TikTok page that appears to be Read more…
McDonald’s USA LLC is giving gamers an alternative to Thanksgiving by teaming with the FaZe Clan, the game-focused media platform, to host a “Friendsgaming” day on Nov. 20. Click here to read the story at nrn.com. Discussion Questions: What is promotion? What are the different types of promotion? How would Read more…
In online gaming parlance, Coke’s new advertising effort to engage with the gaming community is getting “smoked”—and that’s an extreme understatement. As of today, a YouTube video accompanying the beverage giant’s new Real Magic “global brand philosophy and platform” had earned a whopping 56,000 dislikes to 3,900 likes. Click here Read more…
Kenya is turning to a global youth audience to showcase the eighth natural wonder of the world—the great wildebeest migration—as Africa goes all out to ramp up international tourism numbers. Click here to read the story at qz.com. Discussion Questions: What is tourism? Why is tourism important to Kenya? According Read more…
The hottest new artist of 2021 might not be Olivia Rodrigo after all. General Mills-owned cereal brand Lucky Charms has today announced that its chipper mascot Lucky the Leprechaun has dropped his debut album, Magically Delicious, is available across all major streaming platforms but promoted exclusively on Spotify. Click here Read more…
Confession: I think Flamin’ Hot Cheetos are really hard to eat. Maybe it’s the unrelentingly red visual barrier, or the way they cake onto the fingertips. Perhaps Flamin’ Hot Mountain Dew will fix those issues for me. It’s in a can, no finger contact required. Click here to read the Read more…