Marketing Currents - Business and Marketing Current Events

Vans Reunites With Crayola For Colorful Footwear and Apparel


Since their first collaboration a decade ago in 2010, Vans and Crayola are bringing the color back for a collection comprised of footwear, apparel, and accessories for the entire family.

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Discussion Questions:

  1. What is a brand?
  2. Is Vans a brand? Crayola?
  3. How would you describe the Vans brand? Crayola?
  4. What is a collaboration as it relates to brands?
  5. Why do brands collaborate?
  6. Why do you think collaborations on footwear and apparel projects have become such a popular industry trend?
  7. How do you think Vans benefits from this collaboration?
  8. How do you think Crayola benefits from this collaboration?
  9. Why is it important for both brands to benefit from a collaboration?
  10. What is a target market?
  11. Why is it important for marketing professionals to determine a target market when developing a marketing strategy?
  12. What consumer group might Vans be targeting with a collaboration with Crayola?
  13. Why might they be targeting this particular consumer group? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.