Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox. Click Read more…
Taylor Swift’s star has never shined brighter. From her blockbuster Eras Tour to her recent NFL appearances, the pop star has become a beacon of economic success. Click here to read the story at marketingdive.com. Discussion Questions:
It’s nearly time for EA Sports’ annual football video game – but it will not be called FIFA this time around. Click here to read the story at sportingnews.com. Discussion Questions:
The 2023 MLB regular season is in its final week, and the league’s national media partners are closing the year on a disappointing note. Click here to read the story at awfulannouncing.com. Discussion Questions:
Adidas has entered yet another legal battle over its three-striped design, despite a history of mixed success in suing ‘similar’ brand logos. Click here to read the story at creativebloq.com. Discussion Questions:
The Washington Capitals will host a ‘Garage Sale’ featuring Capitals items and prior giveaways on Saturday, Sept. 23 at MedStar Capitals Iceplex in Arlington, VA. Proceeds benefit Monumental Sports & Entertainment Foundation, the official charity of the Capitals. Click here Read more…
SCC FFL 2023: Sports Marketing Challenge #1 Recap & Scores We have a lot of pedigree in this year’s SCC Fantasy Football League Sports Marketing Challenge field, our 9th annual. With five former SCC FFL champions and three previous champs Read more…
This Halloween, Donkey has you covered! DreamWorks’ lovable sidekick is letting you vacation in Shrek’s Swamp! Guests of the animated early 2000s classic Shrek can soon call the ogre’s stumpy, secluded haven home thanks to Airbnb. Click here to read Read more…
After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out. Click here to read the story at thedrum.com. Discussion Questions:
Lululemon is calling it quits on Mirror. And it’s tagging Peloton for help parachuting out of connected fitness. Click here to read the story at theverge.com. Discussion Questions:
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