Starting tomorrow, the entire basketball world sets its sights on Salt Lake City, Utah, for NBA All-Star Weekend. Click here to read the story at si.com. Discussion Questions:
Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Click here to read the story at marketingdive.com. Discussion Questions:
Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday’s NFL championship game to preserve cash or spend ad dollars elsewhere. Click here to read the story at cnbc.com. Discussion Questions:
While the football and the halftime show take center stage, the Super Bowl wouldn’t be the same without the influx of big-budget ads breaking up the action. Click here to read the story at newsweek.com. Discussion Questions:
The Super Bowl is always high stakes for advertisers — but this year expect more hair-raising, goosebump-inducing and heart-churning than ever before from senior marketers. Click here to read the story at digiday.com. Discussion Questions:
You may not be able to predict the outcome of the Super Bowl, but you could score some free wings if the big game goes into overtime. Click here to read the story at usatoday.com. Discussion Questions:
Fisher-Price has announced the launch of the licensed Little People Collector Super Bowl LVII Champions set. Click here to read the story at licenseglobal.com. Discussion Questions:
On Thursday, E.l.f. Beauty announced that “White Lotus” star Jennifer Coolidge will be starring in its Super Bowl TV commercial that was co-written by the show’s creator, Mike White. Click here to read the story at glossy.co. Discussion Questions:
Gorton’s Seafood unveiled its new product line, Gorton’s Air Fried, with a multi-channel influencer marketing campaign centered on TikTok, per details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:
I’m a gal on the go, which has often meant scarfing down a bodega turkey sandwich unearthed from the bottom of my tote bag between commitments. Click here to read the story at eater.com. Discussion Questions:
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