Competitive Edge - Sports & Entertainment Marketing News

The 7 Greatest Super Bowl Ads of All Time, Chosen by Advertisers


While the football and the halftime show take center stage, the Super Bowl wouldn’t be the same without the influx of big-budget ads breaking up the action.

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Discussion Questions:

  1. What are broadcast rights?
  2. Why are Super Bowl ads so expensive?
  3. What are ratings?
  4. Why are ratings important to advertisers?
  5. Why are they important to a broadcast company like Fox or whoever has the broadcast rights to the game?
  6. Why are they important to the NFL?
  7. Why do you think it is important for the businesses and brands buying Super Bowl ads to create effective commercials?
  8. In your opinion, what makes a good Super Bowl commercial?
  9. Do you have a personal favorite commercial from previous Super Bowls?
  10. Of the 7 greatest ads, which do you like the best?
  11. What is an advertising tagline?
  12. What was the tagline from Wendy’s iconic Super Bowl ad from 1984?
  13. Which ad is your favorite from this year?
  14. Which was the most memorable in your opinion?
  15. Do you think any of the ads from this year’s Super Bowl will help the advertiser to sell more of its products or services? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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