Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

M&M’s Inspirational Message Packs Come Paired with Spotify Playlists

After successfully cheering up candy lovers (or at least those who noticed the novelty packaging) last year, M&M’s is back at it printing inspiration on its candy wrappers once again. Loosely assigned to appropriate M&M “spokescandies,” 28 messages appear on milk chocolate, peanut, peanut butter, and caramel varieties. Click here to

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Kohl’s unveils first stores getting Sephora shops this fall

After announcing a new partnership in early December, Kohl’s and Sephora unveiled the list of the first 200 locations Thursday, which are adding the “immersive beauty experience by Fall 2021.” Kohl’s also plans to start selling Sephora’s products online in the fall. Stores in 29 states will get the first locations

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IBM Study Finds Consumers Are Disappointed By Marketers

While there is an abundance of insight from the marketer’s point of view, a new report from IBM/Econsultancy reminded me that we don’t have much perspective regarding what consumers think of marketing. In a novel piece of research, 4 out of every 5 consumers say that brands don’t behave as if they really know them—the

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P&G’s Old Spice to open first barbershop, doubling as content studio

P&G’s plan to open a barbershop inspired by Old Spice is a way to directly engage consumers with the men’s grooming brand, while also marking a return of experiential marketing efforts that had been suspended during the pandemic’s earlier days. Many barbershops closed temporarily last year amid concerns about the transmission of

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