Marketing Currents - Business and Marketing Current Events

Krispy Kreme launches Mars Doughnut Thursday in honor of NASA Perseverance Rover’s Martian landing


Krispy Kreme is commemorating the historic landing of NASA’s Perseverance Rover on Mars with a special doughnut.

The Mars Doughnut looks like the red planet and will only be available Thursday, while supplies last. It’s filled with chocolate creme, dipped in caramel icing with a red swirl and has chocolate cookie crumbs on top.

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Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. Based on information from this story, describe this Krispy Kreme promotion.
  4. Why do you think brands launch limited time promotions like this one?
  5. What is publicity?
  6. What is a publicity or marketing “stunt”?
  7. Why do you think publicity is important to a brand like Krispy Kreme?
  8. Why do you think brands engage in publicity/marketing stunts?
  9. Which type of promotion do you think best describes this stunt from Krispy Kreme?
  10. In your opinion, will this promotion help Krispy Kreme to sell more doughnuts? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.